ChikuPiku understands that modern parenting comes with unique challenges—especially in a screen-dominated world. Our curated content helps parents navigate these complexities with ease. From practical tips on building screen-free routines to parenting podcasts by experts, we offer thoughtful, relatable resources to support our Target Audience at every stage of their child's early years.
Screentime Campaign Video
Diving into Parent’s Nostalgia
ChikuPiku’s Expert Talks features trusted voices from the fields of child psychology, education, and parenting. These short, insightful videos offer practical advice and developmental tips to help parents raise confident, happy children—with guidance that’s grounded in expertise and empathy.
Importance of Good Posture
How to Explain Good Touch Vs Bad Touch to Children?
How Much Screen is Too Much Screen?
ChikuPiku shares parenting gems from Shobha Bhagwat’s - book Aapli Mula—simple, relatable tips that help parents understand their children better. Her warm, no-nonsense advice connects instantly with everyday parenting situations.
Do you need expensive toys to enjoy with your children?
Why should you never hit your children?
Modern parents often ask—how do we make our children fall in love with books? ChikuPiku answers this through simple, practical tips on storytelling, reading routines, and building joyful screen-free habits that spark curiosity and bonding.
How to tell stories to your children - Age wise
Not all screen time is harmful—what matters is how it's used. ChikuPiku offers meaningful screen time through its audio stories and short, gently animated songs that encourage listening, imagination, and language development. It’s screen time designed to engage without overstimulating.
Chiv Chiv Chimni
Mani Mauchi Evlishi Pilla
Asarat Pasarat Kelichi Paana
ChikuPiku’s stories, rhymes, and audio content are rich in Marathi language and traditions. We ensure children grow up with a sense of belonging and pride in their cultural identity.
Ardha Ladoo Chandrawar
Bhondala
ChikuPiku collaborates with parenting influencers, educators, and child experts who align with our mission. Their authentic voices help us connect with families and spread awareness about nurturing childhoods beyond screens.
Actress Vibhavari Deshpande
Actor Abhinay Berde
We use WhatsApp Groups as platforms to interact and engage directly with our Target Audience. Through these groups, we run habit building challenges where ChikuPiku shares tools, Videos, Tips, Polls, Guidelines for parents to use.
These groups are like communities where like-minded parents come together to support and encourage each other while consuming content provided by ChikuPiku.
YouTube is another platform where we are building a constant supply of rich content for Parents as well as for children. Our YouTube channel helped a lot of parents especially during Covid times when we did Storytelling Sessions, Art & Craft sessions and Expert Talks.
To strengthen our grassroots presence, we activated a series of traditional marketing efforts including radio spots, school outreach, newspaper features, and kiosk displays. These offline strategies helped us directly connect with parents and build community trust around ChikuPiku’s value-driven storytelling.
From Theatre for Early Years and nature walks to audio storytelling, art & craft workshops, and parenting sessions—we curate screen-free experiences that spark curiosity, creativity, and connection. Each event is designed for parents and children to bond meaningfully, away from digital distractions.
Theatre for Early Years
Sunday Nature Walks
Natukli - Short dramatized storytelling sessions
Carnival is our most awaited flagship event—a day-long celebration packed with Natuklis, musicals, art & craft workshops, and guided tours, all designed for parents and children to experience joy, creativity, and connection together.
Carnival
Audio Stories for Children
Our research revealed that parents rely on screens the most during mealtime and bedtime. That’s why we created ChikuPiku Audio Stories—a screen-free storytelling companion that entertains and soothes with unlimited stories, anytime. With no ads and a child-friendly interface, the app features monthly playlists including tales from ChikuPiku magazines, Ramayan for kids, Akbar-Birbal, Panchatantra, Mowgli, and more.
Interactive workshops that support parents with practical tools, expert insights, and community-led conversations on raising happy, mindful children. Topics are selected after thorough research of Parents' pain points.
Parenting Workshops
ChikuPiku actively participates in book fairs and children’s events,
creating meaningful touchpoints where parents and children can discover
our offerings, engage with our brand, and experience the joy of
storytelling firsthand.
ChikuPiku has catered to thousands of people through participation in
such festivals.
National Book Trust - Pune Book Festival
Theatre Ads
Many children end up watching movies meant for adults. Our theatre ads urge parents to pause, reflect, and choose experiences that truly nourish young minds.
Outdoor Ads
Lollipops at Cinema Halls
Vividh Bharti Spot: Raising Screen-Time Awareness
We aired a radio spot on Vividh Bharti to raise awareness about the impact of screen exposure on young children. Vividh Bharti was chosen for its deep grassroots reach, allowing us to connect with families across India in a language and medium they trust.
Newspaper Feature
ChikuPiku partnered with MayPharm, a pharma company with deep grassroots
reach, to bring meaningful value to general practitioners and
pediatricians.
Recognizing the need for child-friendly, screen-free engagement in
clinic waiting areas, MayPharm distributed ChikuPiku’s magazines to over
1,500 clinics across Maharashtra. This collaboration not only enhanced
the clinic experience for young patients but also positioned ChikuPiku
as a trusted companion in everyday parenting spaces.
Grassroots B2B Partnership
At ChikuPiku, stories don’t just entertain—they spark lifelong passions and ripple through families.
Like the young boy who first picked up our Birds Special Edition. What started as a casual read turned into a full-blown passion for birdwatching. Today, he can recognize over 400 species of birds —all because one story opened his eyes to the world above.
Or the girl who read our Jhadi Godi section about the harmful effects of chemical-based shampoos. Moved by the story, she convinced her entire family to switch to traditional, natural alternatives like shikakai and reetha.
These are more than just stories—they’re gentle nudges that shape young minds and bring meaningful change, one page at a time.
Bird Watcher Video
ChikuPiku’s School Outreach Program has made a meaningful contribution to schools by enriching their literary ecosystem with regional language content. By partnering with libraries, educators, and school management, we've made library periods more engaging and inclusive. Our team of storytellers has brought stories to life through in-school sessions, while our teacher training workshops have equipped educators with new tools to foster reading habits. We’ve also initiated Palakanchi Shala—a dedicated forum where parenting experts address everyday challenges faced by parents, strengthening the school-home connect.
School Outreach
